Infant & Toddler Sleep Support for Moms With Full Lives
F*ck the sleep rules.
Keep the connection. Get the rest.
Sleep support that works for your actual life. No rigid schedules. No guilt.
Most families see real sleep shifts within the first week.
✦ Virtual support worldwide ✦
You're Over It
The exhaustion. The mental load. The late-night Googling because it's all on you.
Let's Be Honest
You're pregnant and already dreading the sleep deprivation.
Or you're staring at your maternity leave countdown like it's a ticking bomb.
Or you're back at work, running on fumes, and wondering when you became this version of yourself.
You're foggy. Snapping at your partner. Crying in the bathroom. You don't feel like you. And honestly? You're pissed about it.
Meanwhile, you're the one up at 11pm doom-scrolling for solutions because somehow this landed on your plate too. Cool. Love that.
Here's the thing about most sleep advice: it was written for a life that doesn't exist.
It assumes you have nowhere to be. That you're running bedtime every night. That your schedule bends to a baby's "optimal wake window." Please.
Mainstream advice is the problem. And I'm not here to give you more of it.
Most families I work with see real shifts in the first week. Not because I have a magic formula. Because I'm not trying to shove your life into someone else's box.
— Jen ✦
How We're Different
No rigid schedules. No shame. No making you feel like shit for having a life.
Zero Cry-It-Out
We don't leave babies to scream. Period. Your gut instinct to respond? It's right. We work with it.
Real Schedules
Late meetings. Work travel. A nanny who does pickup. We build around your reality, not a fantasy schedule.
Never Alone
A real human in your corner. Not a chatbot. Someone who knows your baby's name and your plan.
The Sleep Sanctuary Method™
We start with your nervous system, not a sleep schedule. Calm parents create calm babies.
Regulate
Calm the nervous system
You can't pour from an empty cup. (Sorry, had to.) We start with your nervous system because a dysregulated parent can't settle a dysregulated baby. It's not woo. It's biology.
"Calm parents, calm babies. It's that simple."
Reframe
Ditch the guilt
Night waking isn't a problem to fix. It's biology. Your baby isn't broken. You're not failing. Once we ditch the guilt and fear, sleep actually gets easier. Funny how that works.
"Less guilt, more sleep. Who knew."
Repattern
Build new rhythms
No rigid schedules. No crying it out. We build gentle, repeatable rhythms that actually work with your life. Consistency without the misery.
"Structure that doesn't suck."
Restore
Get the damn rest
This is the part where you actually sleep. Longer stretches. Smoother bedtimes. Fewer wakings. You start to feel like a human again. Remember her?
"Sleep. Actual sleep."
Integrate
Keep it when life happens
Teething. Travel. Growth spurts. Life will throw curveballs. You'll know how to adjust without starting from scratch. No more panic spirals.
"You've got this. For real."
From the Trenches
Real parents. Real sleep. Real talk.
"By week two, I was sleeping. Actually sleeping. I forgot what that felt like. I feel like myself again."
"She didn't shame me for having a nanny do bedtime. She just said 'great, let's loop her in.' No judgment. Just solutions."
"I went back to work feeling like a person, not a zombie. I didn't think that was possible."
Ways to Work Together
From "just tell me what to do" to "hold my hand through this." Every package starts with a free call — no commitment, just a vibe check.
The Roadmap
Clarity, direction, and a plan built for your family.
- Deep-dive intake + sleep assessment
- Your custom Rested Rhythm Plan
- 2 weeks weekday text/email backup
- Go at your own pace — with support
The Full Support
For when you need someone in the trenches with you.
- 90-min strategy session
- Custom Sleep Sanctuary™ Plan
- Weekday messaging support during waking hours for questions, adjustments, and guidance between sessions
- Two coaching calls
- Real-time adjustments as life happens
The Deep Dive
For complex situations that need more time.
- Comprehensive assessment
- Custom Sleep Sanctuary™ Plan
- 6 weekly coaching calls
- Weekday text/voice support
- All caregivers included
- 30-day follow-up
Night Owl Add-On
Evening or overnight text support during implementation weeks for families who want extra reassurance while patterns are shifting.
Ask About This →In-Home Support Coming Soon
Hands-on, in-person sleep support is on its way. Get on the list to be first to know.
Join the Waitlist →Most families see real shifts in the first week. That's not a promise. It's a pattern.
Meet Jen
Mom, doula, sleep coach. Someone who's been exactly where you are.
I'm Jen Ballew, founder of The Parenthood Project. Full spectrum doula. Sleep coach. I've walked hundreds of families through the fog of early parenthood and out the other side.
I built this because I lived it. The bone-deep exhaustion. The guilt that eats you alive. The advice that made me feel like I was failing because my life didn't look like theirs. I went back to work running on fumes and thought, this can't be it.
Spoiler: it's not. You don't need cry-it-out. You don't need rigid schedules. You don't need to sacrifice your sanity on the altar of "good sleep hygiene."
You just need support that actually fits your life. That's what I'm here for.
The FAQ
What you actually want to know.
Hard no. Zero extinction. Zero "Ferber." You will never be told to leave your baby to cry alone. That's not support. That's abandonment with a stopwatch. We do things differently.
Newborn through 3 years. The tiny potato who won't sleep anywhere but your chest? Yep. The toddler who climbs out of the crib at 2am? Also yep.
Not even a little. Bedsharing, room sharing, crib in Narnia? I don't care. We work with YOUR setup, not against it. No judgment, no pressure to change what's working.
Most families see shifts in the first week. But I'm not selling a "sleep through the night in 3 days" fantasy. We're building sustainable change, not a band-aid.
Please. The more people on the same page, the better this works. Nanny does Tuesday bedtimes? Great, she's in the loop. All caregivers included. No extra charge, no gatekeeping.
Then we figure that out on the free call, before any money changes hands. No hard sell. No weird pressure. If we're not the right match, I'll tell you.
Done with the BS?
You've done the research. You've tried the things. Let's actually fix this. Together.
Book Your Free Call✦ 15 minutes · Zero pitch · Zero guilt ✦